The human side of Target healthcare, shown through the eyes of happy-go-lucky Carl.
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Scott Muskin's creative / advertising portfolio. You're gonna love it!
McDonald's 2014 Campaign
The Twin Cities McDonald's franchisees needed to drive guest counts and remind people why they love the brand, why it and only it can claim a special place in their lives. Our TV, radio, digital and OOH campaign did just that.
Read MoreCreating Spanish Language Music Is Fun
Good music is good music, and this project let me put some of my Spanish to good use.
Read MoreTarget Digital OMG
In one year, I led so much innovative digital work for the Bullseye, I had to put it into a video to celebrate.
Read MoreTarget Grocery Interactive Wall
We created and shot a 90-foot Rube Goldberg contraption, then turned it into an interactive experience that launched in Houston.
Read MoreTarget Children's Book Festivals
Target loves reading, big splashes, and kids. They all came together in our campaign to drive traffic to their Book Festivals in LA, Minneapolis, and DC. Creative Director: Scott Muskin. Art director: Amy Hardy. Illustrator: Lee Cosgrove.
Read MoreSnack Bowl Mobile Game
Target wanted a way to reach their guests about their grocery offerings for the Superbowl, but without a big spend. So we created their first mobile game for them.
Read MoreTarget: In-Store Celebration
To celebrate Target's nation-wide reinvention and renovation of its stores, including the addition of fresh grocery, we concepted and created online videos that popped the store like never before.
Read MoreTarget: Grocery Song
Write a song, play it awkwardly for clients...see what happens. In this case, it turned into a two-year campaign to help Target launch and grow its Grocery offerings.
Read MoreTake a Bacation at McDonald's
Take a bacation at McDonald's.... It's fun, huh? My newest work from Olson.
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