Bringing the Super Bowl to Minnesota Is So. Much. Fun.

Olson was asked to help craft Minnesota's bid for the 2018 Super Bowl. I found my way onto that shit, quick like. So the pitch's winning theme, "Built for the Bold," and the mantra video that waltzed Richard Davis and Marilyn Carlson Nelson onto that harrowing Atlanta stage last May 20 was all me--from first ideations to final rehearsals and even a VO recording with the infamous Tom Bernard. The logo by Chad Kiresbom is pretty badass too (you should have seen him presenting!) with help by his boss Joe Monnens. Video production by dont-blink.tv.