New TV for the Golden Arches. Irresistible fries and naughty moms.
Read MoreWork
Scott Muskin's creative / advertising portfolio. Click the post headlines to see work.
McDonald's TV
Brand TV driving a "Five Extra Value Meals under $5" promotion, by way of a core McD equity.
Read MoreBringing the Super Bowl to Minnesota Is So. Much. Fun.
So the pitch's winning theme, "Built for the Bold," and the mantra video that waltzed Richard Davis and Marilyn Carlson Nelson onto that harrowing Atlanta stage last May 20 was all me. You're welcome.
Read MoreCityTarget Innovations
A full-tilt strategic campaign, including radio and innovative style plays: that defines my relationship with this pretty cool, urban-focused Target initiative.
Read MoreTarget Hunger Games Broadcast
Target wanted to own the Hunger games. My team was more than willing to go there.
Read MoreA Song Based on Your Target Receipt
An idea we had for Target: What if we could have guests submit their receipts, and we'd craft songs just for them, about their trip?
Read MoreHow About a Talking Banner?
I helped Target reach the tech elite with a digital campaign that literally spoke their language.
Read MoreTarget: Telenovela Spots
As part of Target's ongoing efforts to reach the growing Hispanic market with the "we've got the brands you love" message, we crafted a series of telenovela-inspired spots.
Read MoreTurning Print into Moving Banner Ads Is Fun
We made the most of our OOH campaign, including working some illustration magic. Animator: Steve Stwalley.
Read MoreSeeing Your Billboard Is Totally Fun
My McDonald's work is steadily out celebrating summer in Minnesota. But it's always fun to see.
Read MoreTarget Healthcare: One Guest's Journey
The human side of Target healthcare, shown through the eyes of happy-go-lucky Carl.
Read MoreMcDonald's 2014 Campaign
The Twin Cities McDonald's franchisees needed to drive guest counts and remind people why they love the brand, why it and only it can claim a special place in their lives. Our TV, radio, digital and OOH campaign did just that.
Read MoreCreating Spanish Language Music Is Fun
Good music is good music, and this project let me put some of my Spanish to good use.
Read MoreTarget Digital OMG
In one year, I led so much innovative digital work for the Bullseye, I had to put it into a video to celebrate.
Read MoreTarget Grocery Interactive Wall
We created and shot a 90-foot Rube Goldberg contraption, then turned it into an interactive experience that launched in Houston.
Read MoreTarget Children's Book Festivals
Target loves reading, big splashes, and kids. They all came together in our campaign to drive traffic to their Book Festivals in LA, Minneapolis, and DC. Creative Director: Scott Muskin. Art director: Amy Hardy. Illustrator: Lee Cosgrove.
Read MoreSnack Bowl Mobile Game
Target wanted a way to reach their guests about their grocery offerings for the Superbowl, but without a big spend. So we created their first mobile game for them.
Read MoreTarget: In-Store Celebration
To celebrate Target's nation-wide reinvention and renovation of its stores, including the addition of fresh grocery, we concepted and created online videos that popped the store like never before.
Read MoreTarget: Grocery Song
Write a song, play it awkwardly for clients...see what happens. In this case, it turned into a two-year campaign to help Target launch and grow its Grocery offerings.
Read MoreTake a Bacation at McDonald's
Take a bacation at McDonald's.... It's fun, huh? My newest work from Olson.
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