COVID + Flu Shots Campaign? yes!

The Minnesota Department of Health turned to Friends & Neighbors to raise the levels of vax boosters in 2023. Tough sell, given the political divisions and the deep desire to just be done with COVID. But we persisted with an endlessly positive campaign of affirmation. See the F&N site for the full story but below are the two :30s back to back. (Note the lack of “state” branding—our strategy showed this was very important.) Design: Kelly Munson. Video Editor: Eric Riggs.