The Minnesota Department of Health turned to Friends & Neighbors to raise the levels of vax boosters in 2023. Tough sell, given the political divisions and the deep desire to just be done with COVID. But we persisted with an endlessly positive campaign of affirmation. See the F&N site for the full story but below are the two :30s back to back. (Note the lack of “state” branding—our strategy showed this was very important.) Design: Kelly Munson. Video Editor: Eric Riggs.
Work
Scott Muskin's creative / advertising portfolio. Click the post headlines to see work.
Pentair Pool Video Feast
No budget to turn on a camera but you’re a big brand with lots of innovation in pool easy and pool fun? Step into the Muskin Creative office so we can talk. Cut with the magnificent Eric Riggs.
Sabrina Soto for Target
Target's "Style Expert for Home" tells you how to rock a spring color bedroom. I was on the floor, off camera of course, helping get the best content possible for this web series.
Read MoreSpoofing Sharknado for Terminix
A fun idea that Terminix loved: Make a B movie trailer imagining if a tornado of mosquitoes hit town.
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