"I AM 988" Crisis Line Campaign

With profound gratitude I got to craft a campaign to raise awareness of Minnesota’s 988 Crisis Line by doing what creative work can do best: Turn a message into a movement. I AM 988 weaves together the crisis line providers and counselors, as well as supporters and those who have used the service to unmask themselves to the world so that we can normalize caring for ourselves with people who are there to care. See the full campaign at F&N’s website. Production by Current Resident. Art direction and design by Kelly Munson.