"I AM 988" Crisis Line Campaign

With profound gratitude I got to craft a campaign to raise awareness of Minnesota’s 988 Crisis Line by doing what creative work can do best: Turn a message into a movement. I AM 988 weaves together the crisis line providers and counselors, as well as supporters and those who have used the service to unmask themselves to the world so that we can normalize caring for ourselves with people who are there to care. See the full campaign at F&N’s website. Production by Current Resident. Art direction and design by Kelly Munson.

Bulwark Protection CTV Spots

Bulwark makes flame-resistant apparel for the energy sector. They save lives. These two brand-awareness spots — Bulwark’s first ever for CTV— focus on how hard the brand works to do so. I wrote and art-directed the spots, and even did the voiceover (DM me for deets). Edit by Plural Films with footage by the incomparable Patrick Molnar.

U of M "Dear Minnesota" Campaign

A “why should I care” campaign aimed at anyoone wondering about the value of a land grant institution in their lives. This campaign raised UMN’s favorability amongst Minnesotans 16% all by itself; not bad for a no-budget Macgyver mode use of stills and real UMN staff and professors. I was writer, CD and director. Art director: Solveig Nelson. Video edit: The Saline Project.

Creating a Character to Make EVs More Human

Back when electric vehicles were not so much, Great River Energy was nonetheless out there promoting them. I led a team that pushed what this could mean creatively, and we came up with Eevie. Meet her here. I was CD with smashing copywriter Kris Growcott